The wildly popular Serial podcast has a lone sponsor, MailChimp, an email marketing service provider. Quartz declared this sponsorship the “year’s biggest marketing win” (AdAge also deemed it a “big win”). Every episode opens with a 20-second ad for the company (listen below or here): The mispronunciation of the company name as “MailKimp” spawned a popular meme […]
Sitdowns With Startups Episode 6: Vsnap
In an effort to bring a more personalized and humanized approach to their online interactions, more and more people are turning to video as their preferred communication medium. 2011 MassChallenge finalist Vsnap is seeking to provide individuals and businesses alike with a simple platform through which to create and distribute videos. As Co-Founder & CEO Dave […]
Sitdowns With Startups Episode 5: PostPost
Twitter can be an amazing source for relevant, interesting and timely content (and much more). However, trying to keep up with your stream can feel a bit like drinking from a firehouse at times. With tweets scrolling by at a rapid pace, it can be easy to miss a fair amount even while monitoring the […]
Magic Beans is Planting Seeds With Social Media
I have long been a fan of Magic Beans, a children’s store with five Boston-area locations, as both a marketer and consumer that shops in their stores. I have a great deal of admiration for Magic Beans’s use of email and social media marketing (and the integration of the two). I’ve been especially impressed by their […]
Social Media in the Hiring Process With Aaron Strout
I had a conversation recently with Jim Storer of The Community Roundtable about the media coverage I received for my use of social media on the job hunt. Jim pointed out that Aaron Strout had written a post in 2008 about using social media in the hiring process, which led to Aaron being featured in the Boston […]
Sitdowns With Startups Episode 3: GaggleAMP
Most companies, brands and personalities are making a concerted effort to cultivate a community of advocates which they can call upon to spread their messages across a variety of social networks. Be they internal stakeholders (employees, investors), friends, fans or customers, engaging with and leveraging the support of these constituents online is an essential component […]
Happy Marriage of New and Old Mediums
I chose to implement the use of social media in my job searching efforts to capitalize on new mediums in order to promote and differentiate myself. I launched HireDaveCutler.com, created a Foursquare venue and released the Dave Cutler app. These steps (amongst other covered here), coupled with my persistent networking and professional development pursuits proved […]
#SocialFresh East 2012 Day 1
Greetings from sunny Florida, where today & tomorrow I have the pleasure of attending the Social Fresh East 2012 Conference, put on by Jason Keath‘s Social Fresh. As you can see from the agenda, the conference features an impressive roster of speakers covering a variety of interesting topics in and around social media. I thought […]
Sitdowns With Startups Episode 2: SMAK
For the second installment of my Sitdowns With Startups series, I sat down for a chat with Matthew Hooper, CEO of SMAK. I’ve had the pleasure of getting to know Matt a little bit over the past few months through interactions at various MassChallenge events. Matt and his team at SMAK are building a tool to help alleviate a problem […]
Job Searching; Socially
In a job market crowded with talented and creative candidates, it can be incredibly difficult for job seekers to differentiate themselves. The good news is that there are many useful and effective tools available at a job hunters’ disposal that can help either to maximize the efficiency of a search and/or to stand out from […]