Greetings from sunny Florida, where today & tomorrow I have the pleasure of attending the Social Fresh East 2012 Conference, put on by Jason Keath‘s Social Fresh. As you can see from the agenda, the conference features an impressive roster of speakers covering a variety of interesting topics in and around social media.
I thought I’d share some of the interesting stats, tidbits and takeaways from Day 1 via tweets from the conference. The fashion choices of the speakers was a recurring theme (not so out of the norm at a social media conference, with the exception that the comments aren’t usually as complimentary as they were today).
Following opening remarks from Jason Keath, the conference began with eMarketer‘s Jesse Catlin‘s session, entitled “Top Digital Trends for 2012 – Where Does Social Fit?”
If you know everything already, there's no place for new ideas to come in. Don't be afraid to not know everything. @jhcdigital #socialfresh
— Kelly Lux (@KellyLux) February 6, 2012
The business of business is people. Keep the humanity in social. #socialfresh
— Summer Boone (@summerjoy) February 6, 2012
"We all love Twitter. I love Twitter. Important to note that adult active Twitter users still only 24.1 Million. –@JHCDigital #socialfresh
— Dave Cutler (@CutlerDave) February 6, 2012
Social is important. Mobile is important. The interaction between the two is most important. –@JHCDigital #Socialfresh
— Meg Martin (@meg_martin) February 6, 2012
Smartphone users up 44% in 2012, e-reader users up 24% and tablet users up 23% #SocialFresh
— Eden Clark (@EdenClark) February 6, 2012
Some peeps use > 100 different metrics to measure ROI of SM. @JHCDigital says only 3: exposure, strategic & financial metrics. #socialfresh
— Karen Baglin (@KarenBaglin) February 6, 2012
The second session of the day featured Argyle Social Media‘s Eric Boggs (decked out in a tremendously awesome pair of argyle pants), talking about “Online Retailers Just Aren’t That Good At Social Media”
.@ericboggs has outdone me in the argyle department. DAMN! #socialfresh pic.twitter.com/eypn6zJm
— chuckhemann (@chuckhemann) February 6, 2012
What is social commerce nirvana? @ericboggs says it's Zynga's Farmville ($9B business selling virtual farm goods) #socialfresh
— Dave Cutler (@CutlerDave) February 6, 2012
Mega-brands are the exception, not the rule – Keep in mind next time u want to do megabrand marketing tactics. – @ericboggs #SocialFresh
— Shannon Palmer (@ShannonPalmer) February 6, 2012
"Sophisticated retailers are running social with the same tools as Mom & Pop" –@ericboggs 91% using free SM mgmt. software. #socialfresh
— Dave Cutler (@CutlerDave) February 6, 2012
44% of retailers do not use a call to action of any kind on social properties. @ericboggs @argylesocial #SocialFresh (/facepalm)
— Christopher Penn (@cspenn) February 6, 2012
Your fans can't read your mind. Use calls to action to direct consumer behavior. #socialfresh @ericboggs
— Leah Bryce (@laya_malka) February 6, 2012
71% of top 500 retailers on Facebook don't use special offers or coupons @ericboggs #socialfresh
— Simon Cole (@simonjcole) February 6, 2012
Tips: Find your peer group. Measure against competitors. Make strategic tech investments. Ask for the sale. –@ericboggs #socialfresh
— Dave Cutler (@CutlerDave) February 6, 2012
After a snack break catered by McDonald’s, it was time for WCG‘s Chuck Hemann session, “Making Listening Data Work for More than Just PR and Marketing”
Listening Data from @chuckhemann … listening is the foundation of everything we do in social. It's continually evolving. #socialfresh
— Karen Baglin (@KarenBaglin) February 6, 2012
@Chuckhemann talks about The 4 L's – Listen, Link, Leverage, Launch & 4 A's – Awareness, Assessment, Action, Ambassador #SocialFresh
— Shannon Palmer (@ShannonPalmer) February 6, 2012
@chuckhemann – "The enemy isn't too much data, it's not having enough insights…" #truth #SocialFresh
— Nate Riggs (@nateriggs) February 6, 2012
@chuckhemann – "The enemy isn't too much data, it's not having enough insights…" #truth #SocialFresh
— Nate Riggs (@nateriggs) February 6, 2012
Key Point by @chuckhemann: Segment data & distributing it throughout the organization. Critical for developing insights. #SocialFresh
— Shannon Palmer (@ShannonPalmer) February 6, 2012
Vital point from @chuckhemann: know where the gaps are in each listening tool, then decide if it's important or not. #SocialFresh
— Christopher Penn (@cspenn) February 6, 2012
Gradual scaling always wins when implementing listening programs for brands. (says @chuckhemann) #SocialFresh
— Nate Riggs (@nateriggs) February 6, 2012
5w's Who, What, When, Where and Why when developing a listening approach @chuckhemann #socialfresh
— Simon Cole (@simonjcole) February 6, 2012
Next up was Hubspot‘s Kipp Bodnar covering “Secrets to social media lead generation”
"One thing is clear, I am not cool enough to where argyle" – @kippbodnar #socialfresh cc @chuckhemann @ericboggs
— Jason Keath (@jasonkeath) February 6, 2012
'73% of CEOs don't believe marketers drive revenue' – some interesting stats quoted by @kippbodnar #SocialFresh #B2BSM
— Dani Burns (@danimburns) February 6, 2012
Leads are the primary focus for marketing. Leads are a proxy for sales – via @kippbodnar #SocialFresh
— Shannon Palmer (@ShannonPalmer) February 6, 2012
'As marketers, your goal shouldn't be to buy leads, it should be to buy customers' @kippbodnar #socialfresh #b2bsm
— Dani Burns (@danimburns) February 6, 2012
"Social media that doesn't drive revenue is destined for failure" #socialfresh @Kippbodnar
— Christopher Jackson (@ChrisTheHunk) February 6, 2012
3 lead generation tips from @kippbodnar: 1. Build social media reach 2. Maximize content discovery 3. Conversion ubiquity #socialfresh
— Dave Cutler (@CutlerDave) February 6, 2012
Build reach by "Follow. Friend. Connect" … take some initiative & stop waiting for the miracles of the interwebz. @kippbodnar #socialfresh
— Karen Baglin (@KarenBaglin) February 6, 2012
The shelf life of a social media link is three hours. Don't make people scroll for good content. –@kippbodnar #B2BSM #Socialfresh
— Meg Martin (@meg_martin) February 6, 2012
FYI – Here's the bit.ly study that @kippbodnar is citing on 3 hour shelf life — http://t.co/UzfkCCHE #socialfresh
— Nate Riggs (@nateriggs) February 6, 2012
In the closing session of the day, Ford’s Scott Monty tackled “What does Google+ really mean for marketers?”
@scottmonty – Guiding principle for Ford in social media: be human, and add value. Bravo. #socialfresh
— Jay Baer (@jaybaer) February 6, 2012
Get earned, owned, and paid media integrated for a powerful mix. @ScottMonty #SocialFresh
— Christopher Penn (@cspenn) February 6, 2012
77% of brand content is created by consumers! 90% trust recommendations from people they know! #socialfresh @ScottMonty
— Stephanie Wonderlin (@swonderlin) February 6, 2012
Social is a core human behavior, not a destination. @scottmonty #SocialFresh
— Summer Boone (@summerjoy) February 6, 2012
The power of Google+ is the ability & potential of personalizing & targeting your shared content. Amazing! (via @ScottMonty) #SocialFresh
— Shannon Palmer (@ShannonPalmer) February 6, 2012
Google+ is more about weaving social through everything you do. Not just adding another platform page. @ScottMonty #socialfresh
— Jessica Thomas (@jessiet09) February 6, 2012
Facebook, Twitter and Google+ are not strategies. Must be integrated with other efforts, says @ScottMonty. #socialfresh
— Kelli S. Burns (@KelliSBurns) February 6, 2012
Ford Social strongly correlates social activity w/sales. About a 2 month lag with "uncanny correlation" to sales. @scottmonty #SocialFresh
— Christopher Penn (@cspenn) February 6, 2012
Not only is @ScottMonty killing it on stage at #socialfresh, but he's looking very dapper http://t.co/VVa0KmOx (via @jasonkeath)
— Dave Cutler (@CutlerDave) February 6, 2012
As you can see, it was an incredibly informative and thought-provoking first day. I look forward to another great day of talks tomorrow (I’m especially excited to hear from Jay Baer and Christopher Penn). Have any thoughts on the tweets above? In attendance or following along today and want to add something I didn’t cover from one of the speakers to the discussion? Let me know in the comments below. Thanks!
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