Greetings from sunny Florida, where today & tomorrow I have the pleasure of attending the Social Fresh East 2012 Conference, put on by Jason Keath‘s Social Fresh. As you can see from the agenda, the conference features an impressive roster of speakers covering a variety of interesting topics in and around social media.
I thought I’d share some of the interesting stats, tidbits and takeaways from Day 1 via tweets from the conference. The fashion choices of the speakers was a recurring theme (not so out of the norm at a social media conference, with the exception that the comments aren’t usually as complimentary as they were today).
Following opening remarks from Jason Keath, the conference began with eMarketer‘s Jesse Catlin‘s session, entitled “Top Digital Trends for 2012 – Where Does Social Fit?”
https://twitter.com/#!/KellyLux/status/166574578246746112
https://twitter.com/#!/summerjoy/status/166580223201128449
https://twitter.com/#!/CutlerDave/status/166576198120521728
https://twitter.com/#!/meg_martin/status/166577331987677187
https://twitter.com/#!/EdenClark/status/166577033646845952
https://twitter.com/#!/karenbaglin/status/166580059535192064
The second session of the day featured Argyle Social Media‘s Eric Boggs (decked out in a tremendously awesome pair of argyle pants), talking about “Online Retailers Just Aren’t That Good At Social Media”
https://twitter.com/#!/chuckhemann/status/166582752811040768
https://twitter.com/#!/CutlerDave/status/166583672823230464
https://twitter.com/#!/ShannonPalmer/status/166584838994923520
https://twitter.com/#!/CutlerDave/status/166585999500124161
https://twitter.com/#!/cspenn/status/166586104047345664
https://twitter.com/#!/laya_malka/status/166586609242877953
https://twitter.com/#!/simonjcole/status/166586885639114753
https://twitter.com/#!/CutlerDave/status/166587256008740864
After a snack break catered by McDonald’s, it was time for WCG‘s Chuck Hemann session, “Making Listening Data Work for More than Just PR and Marketing”
https://twitter.com/#!/karenbaglin/status/166599248484376576
https://twitter.com/#!/ShannonPalmer/status/166599493469474816
https://twitter.com/#!/nateriggs/status/166599728220487680
https://twitter.com/#!/nateriggs/status/166599728220487680
https://twitter.com/#!/ShannonPalmer/status/166600991964266496
https://twitter.com/#!/cspenn/status/166601436803760128
https://twitter.com/#!/nateriggs/status/166602490597482496
https://twitter.com/#!/simonjcole/status/166603219718504448
Next up was Hubspot‘s Kipp Bodnar covering “Secrets to social media lead generation”
https://twitter.com/#!/jasonkeath/status/166605488069427200
https://twitter.com/#!/danimburns/status/166606426129707008
https://twitter.com/#!/ShannonPalmer/status/166606513270571008
https://twitter.com/#!/danimburns/status/166606674478637057
https://twitter.com/#!/ChrisTheHunk/status/166606890074251265
https://twitter.com/#!/CutlerDave/status/166607901266411520
https://twitter.com/#!/karenbaglin/status/166608697278205952
https://twitter.com/#!/meg_martin/status/166609529444900865
https://twitter.com/#!/nateriggs/status/166609928935583744
In the closing session of the day, Ford’s Scott Monty tackled “What does Google+ really mean for marketers?”
https://twitter.com/#!/jaybaer/status/166621895691743233
https://twitter.com/#!/cspenn/status/166622628944154624
https://twitter.com/#!/swonderlin/status/166624301536124928
https://twitter.com/#!/summerjoy/status/166624519803510785
https://twitter.com/#!/ShannonPalmer/status/166625887977078786
https://twitter.com/#!/jessiet09/status/166627216581599233
https://twitter.com/#!/KelliSBurns/status/166627878543433728
https://twitter.com/#!/cspenn/status/166632568828071936
https://twitter.com/#!/CutlerDave/status/166631028901953536
As you can see, it was an incredibly informative and thought-provoking first day. I look forward to another great day of talks tomorrow (I’m especially excited to hear from Jay Baer and Christopher Penn). Have any thoughts on the tweets above? In attendance or following along today and want to add something I didn’t cover from one of the speakers to the discussion? Let me know in the comments below. Thanks!
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