One of the most exciting aspects of social media is that it evolves on a daily basis with new channels and technologies constantly emerging. The evolutionary nature of it affords people the opportunity to devise new and unique ways to apply the resources and technology available to them. The most creative and interesting ideas spread like wildfire, often going viral overnight. However, because of our incredibly short news cycle (and attention spans), some of the best examples are missed even by those are who are diligently following along. With that in mind, I thought I’d post a few of my favorite creative uses of social media. I apologize in advance if you’ve seen these, but I’m willing to bet you missed at least one or two of them. Even if you didn’t, it never hurts to review and possibly learn from the efforts of others.
The advertising agency for GrenataPet, a German premium pet food company, showed clever ingenuity in designing a very cool promotion to market GrenataPet dog food. Watch this GrenataPet “SnackCheck” video for further explanation and a demonstration.
Google AdWords buys Ad job
Alec Brownstein, an advertising Copywriter searching for a job, used Google AdWords in a rather unique way to target prospective employers. He created a short, but entertaining and informative video recapping his efforts and the success he achieved.
QR Code Resume
In an effort to increase his chances of landing a desired internship, Victor Petit used a QR code and accompanying video to bring his resume to life, as shown in in the following video:
Utilizing Social Media to get Hired
Laura Gainor (@LauraGainor) creatively and effectively used social media to secure a job in a new city. She also created a helpful case study to learn from by providing a comprehensive recap via this SlideShare presentation.
Will it Blend?
This is an older example, but it remains relevant. Blendtec, a blender manufacturer, was a faceless company without much brand recognition until Marketing Director George Wright recognized and capitalized upon an opportunity to bring Blendtec some notoriety. Wright devised an enormously successful viral campaign in which Blendtec demonstrated the effectiveness of their products by blending unexpected items in entertaining YouTube videos. See below for a video in which they blend an iPad (note the over 11 Million views).
I hope you enjoyed these as much as I did. What are some of your favorite examples of interesting, effective, or creative social media applications or campaigns? I’d love to hear from you. Please feel free to use the comments section or contact me to suggest others.