The wildly popular Serial podcast has a lone sponsor, MailChimp, an email marketing service provider. Quartz declared this sponsorship the “year’s biggest marketing win” (AdAge also deemed it a “big win”). Every episode opens with a 20-second ad for the company (listen below or here): The mispronunciation of the company name as “MailKimp” spawned a popular meme […]
6 Social Media Tools for Job Seekers
The following is a guest post I wrote for Oneforty.com that was originally published here and subsequently picked up by Ragan‘s PR Daily as well. Oneforty has since been acquired by HubSpot and their site will soon be redirecting to HubSpot.com. I therefore decided to publish the post here on my blog. So, without further ado… 6 Social […]
My column on social media in the Waltham News Tribune
***I recently began writing a column entitled “Business Watch” in the Waltham News Tribune. The first column was published in last Friday’s paper and can be read online here. The following is the text of this week’s column on small business and social media, which can be found online here.*** For many small businesses, the […]
Reaching Moms on Facebook & Social Media Made Simple
Reaching Moms Through Facebook You may not want to connect with your mother on Facebook, but if moms are your business’s target demographic, it is absolutely essential that Facebook serves as a focal point in your marketing efforts. Why is that, you ask? Take a look at the following statistics from the recent “21st Century Mobile Mom Report,” […]
Social Studies Episode 2: PawSox Step Up to the Plate With Social Media
Small businesses have slim margins and limited budgets and it’s therefore imperative that they maximize the reach and effectiveness of their marketing and advertising efforts. The advent of social media marketing channels has afforded businesses the opportunity to expand those efforts with little or no incremental expense. As Tim Burke, Owner of In A Pickle […]
For What It’s Worth (FWIW)
For What It’s Worth is a recurring feature on my blog in which I give my thoughts on a variety of topics in quick-hit fashion. You can visit previous installments here and here. The Thank You Economy I recently read Gary Vaynerchuk’s book, The Thank You Economy. As I tweeted while reading it, “Perhaps @garyvee‘s […]
Announcing A New Blog Feature: “Social Studies”
In a recent blog post, I mentioned an interview between Chris Brogan and Joe Sorge, discussing the successful social media marketing efforts of Sorge’s restaurant (AJ Bombers). This was one installment in a series of Brogan’s Kitchen Table Talks. AJ Bombers was also used as a case study in Gary Vaynerhuk‘s book, The Thank You […]
Back to School & Learning Social Skills
This past week I completed a Mini-MBA program at Rutgers University’s Center for Management Development, earning a certificate in Social Media Marketing. Despite having been a fairly good student as an undergraduate, I never fancied myself an academic so I had some initial reservations when I made the decision to return to the classroom. That […]