The wildly popular Serial podcast has a lone sponsor, MailChimp, an email marketing service provider. Quartz declared this sponsorship the “year’s biggest marketing win” (AdAge also deemed it a “big win”). Every episode opens with a 20-second ad for the company (listen below or here): The mispronunciation of the company name as “MailKimp” spawned a popular meme […]
Magic Beans is Planting Seeds With Social Media
I have long been a fan of Magic Beans, a children’s store with five Boston-area locations, as both a marketer and consumer that shops in their stores. I have a great deal of admiration for Magic Beans’s use of email and social media marketing (and the integration of the two). I’ve been especially impressed by their […]
Social Media in the Hiring Process With Aaron Strout
I had a conversation recently with Jim Storer of The Community Roundtable about the media coverage I received for my use of social media on the job hunt. Jim pointed out that Aaron Strout had written a post in 2008 about using social media in the hiring process, which led to Aaron being featured in the Boston […]
Sitdowns With Startups
Over the course of the last year, as I’ve immersed myself into the interwoven startup and social media scenes here in Boston, I’ve met a lot of interesting and talented folks (as I covered a bit in this post). I’ve essentially been acting as a Professional Networker, which has provided me the good fortune of meeting […]
6 Social Media Tools for Job Seekers
The following is a guest post I wrote for Oneforty.com that was originally published here and subsequently picked up by Ragan‘s PR Daily as well. Oneforty has since been acquired by HubSpot and their site will soon be redirecting to HubSpot.com. I therefore decided to publish the post here on my blog. So, without further ado… 6 Social […]
My column on social media in the Waltham News Tribune
***I recently began writing a column entitled “Business Watch” in the Waltham News Tribune. The first column was published in last Friday’s paper and can be read online here. The following is the text of this week’s column on small business and social media, which can be found online here.*** For many small businesses, the […]
Reaching Moms on Facebook & Social Media Made Simple
Reaching Moms Through Facebook You may not want to connect with your mother on Facebook, but if moms are your business’s target demographic, it is absolutely essential that Facebook serves as a focal point in your marketing efforts. Why is that, you ask? Take a look at the following statistics from the recent “21st Century Mobile Mom Report,” […]
Social Studies Episode 2: PawSox Step Up to the Plate With Social Media
Small businesses have slim margins and limited budgets and it’s therefore imperative that they maximize the reach and effectiveness of their marketing and advertising efforts. The advent of social media marketing channels has afforded businesses the opportunity to expand those efforts with little or no incremental expense. As Tim Burke, Owner of In A Pickle […]
Social Studies Episode 1: In A Pickle? Not so much…
As I mentioned in Tuesday’s blog post, I will be featuring a new series, called Social Studies, on the blog in which I interview Managers and Owners from various businesses to examine their use of social media marketing. For further background on the derivation of Social Studies, I encourage you to read my previous post. […]