I often hear small business owners skeptical of using social media asking for concrete examples of how the medium can benefit their bottom line. I had an experience recently that clearly demonstrates how the effective use of social media can drive incremental business and increase revenues. Like a lot of folks in New England, water […]
My column on social media in the Waltham News Tribune
***I recently began writing a column entitled “Business Watch” in the Waltham News Tribune. The first column was published in last Friday’s paper and can be read online here. The following is the text of this week’s column on small business and social media, which can be found online here.*** For many small businesses, the […]
Reaching Moms on Facebook & Social Media Made Simple
Reaching Moms Through Facebook You may not want to connect with your mother on Facebook, but if moms are your business’s target demographic, it is absolutely essential that Facebook serves as a focal point in your marketing efforts. Why is that, you ask? Take a look at the following statistics from the recent “21st Century Mobile Mom Report,” […]
Social Studies Episode 1: In A Pickle? Not so much…
As I mentioned in Tuesday’s blog post, I will be featuring a new series, called Social Studies, on the blog in which I interview Managers and Owners from various businesses to examine their use of social media marketing. For further background on the derivation of Social Studies, I encourage you to read my previous post. […]