One of the most exciting aspects of social media is that it evolves on a daily basis with new channels and technologies constantly emerging. The evolutionary nature of it affords people the opportunity to devise new and unique ways to apply the resources and technology available to them. The most creative and interesting ideas spread […]
Reaching Moms on Facebook & Social Media Made Simple
Reaching Moms Through Facebook You may not want to connect with your mother on Facebook, but if moms are your business’s target demographic, it is absolutely essential that Facebook serves as a focal point in your marketing efforts. Why is that, you ask? Take a look at the following statistics from the recent “21st Century Mobile Mom Report,” […]
Social Studies Episode 2: PawSox Step Up to the Plate With Social Media
Small businesses have slim margins and limited budgets and it’s therefore imperative that they maximize the reach and effectiveness of their marketing and advertising efforts. The advent of social media marketing channels has afforded businesses the opportunity to expand those efforts with little or no incremental expense. As Tim Burke, Owner of In A Pickle […]
For What It’s Worth (FWIW)
For What It’s Worth is a recurring feature on my blog in which I give my thoughts on a variety of topics in quick-hit fashion. You can visit previous installments here and here. The Thank You Economy I recently read Gary Vaynerchuk’s book, The Thank You Economy. As I tweeted while reading it, “Perhaps @garyvee‘s […]
Social Studies Episode 1: In A Pickle? Not so much…
As I mentioned in Tuesday’s blog post, I will be featuring a new series, called Social Studies, on the blog in which I interview Managers and Owners from various businesses to examine their use of social media marketing. For further background on the derivation of Social Studies, I encourage you to read my previous post. […]
Announcing A New Blog Feature: “Social Studies”
In a recent blog post, I mentioned an interview between Chris Brogan and Joe Sorge, discussing the successful social media marketing efforts of Sorge’s restaurant (AJ Bombers). This was one installment in a series of Brogan’s Kitchen Table Talks. AJ Bombers was also used as a case study in Gary Vaynerhuk‘s book, The Thank You […]
For What It’s Worth (FWIW)
For those of you new to my blog or perhaps unfamiliar with my For What It’s Worth post, you can visit the previous entry to learn more about the derivation of and inspiration for this style of blog post. I hope to make this post a semi-regular feature as a means of sharing my thoughts […]
Back to School & Learning Social Skills
This past week I completed a Mini-MBA program at Rutgers University’s Center for Management Development, earning a certificate in Social Media Marketing. Despite having been a fairly good student as an undergraduate, I never fancied myself an academic so I had some initial reservations when I made the decision to return to the classroom. That […]
Welcome to my redesigned blog!
As you can see, I have migrated my blog from Blogger to WordPress. My goal was to create a cleaner, more professional look and take advantage of what I believe are greater editing capabilities. I’d love to know your thoughts (positive or negative) regarding the new design & layout. Please vote below, comment, send me […]
MIT Sloan Sports Conference Recaps (2 guest blog posts I wrote)
The following is a recap I wrote of the MIT Sloan Sports Analytics Conference that was published on The Business of Sports blog. It can be found here. This past weekend I attended the 5th Annual MIT Sloan Sports Analytic Conference (#SSAC to the Twitterverse). Dubbed “Dorkapalooza” by ESPN.com writer Bill Simmons, the conference is perhaps the […]