An industry colleague recently asked me how I keep myself apprised of the latest innovation and technology in my field as she prepared to host a roundtable on the subject at an upcoming conference. Given that this is a challenge many of us are struggling to tackle, I thought I’d document my personal process and […]
Serial’s #MailKimp = #MissedOpportunity for @MailChimp
The wildly popular Serial podcast has a lone sponsor, MailChimp, an email marketing service provider. Quartz declared this sponsorship the “year’s biggest marketing win” (AdAge also deemed it a “big win”). Every episode opens with a 20-second ad for the company (listen below or here): The mispronunciation of the company name as “MailKimp” spawned a popular meme […]
Hello world!
Welcome to WordPress.com. After you read this, you should delete and write your own post, with a new title above. Or hit Add New on the left (of the admin dashboard) to start a fresh post. Here are some suggestions for your first post. You can find new ideas for what to blog about by […]