The wildly popular Serial podcast has a lone sponsor, MailChimp, an email marketing service provider. Quartz declared this sponsorship the “year’s biggest marketing win” (AdAge also deemed it a “big win”). Every episode opens with a 20-second ad for the company (listen below or here): The mispronunciation of the company name as “MailKimp” spawned a popular meme […]
For What It’s Worth (FWIW)
For those of you new to my blog or perhaps unfamiliar with my For What It’s Worth post, you can visit the previous entry to learn more about the derivation of and inspiration for this style of blog post. I hope to make this post a semi-regular feature as a means of sharing my thoughts […]
Back to School & Learning Social Skills
This past week I completed a Mini-MBA program at Rutgers University’s Center for Management Development, earning a certificate in Social Media Marketing. Despite having been a fairly good student as an undergraduate, I never fancied myself an academic so I had some initial reservations when I made the decision to return to the classroom. That […]
A little birdie told me…
I saw a quote recently that said, “Twitter makes me like people I don’t know more and Facebook makes me like people I do know less.” While this is obviously a generalization and isn’t universally true, it fairly accurately describes my sentiments regarding the two social media sites these days. This could be due in […]