Like most people, I loathe the car-buying experience. I have purchased a handful of automobiles in my life and while I’ve never enjoyed the process, the frustration my wife and I endured buying our first “family car” (a minivan) in 2008 took things to a whole other level. Unfortunately, our interactions with the dealership have […]
Thank You #BlogChat!
I am constantly astounded by the willingness of people I encounter via social media to help a complete stranger without the expectation of personal gain or even asking for reciprocity. Tom Martin, who was both generous with his time and forthcoming with his advice for me, said in a recent blog post that “Giving is the […]
Reaching Moms on Facebook & Social Media Made Simple
Reaching Moms Through Facebook You may not want to connect with your mother on Facebook, but if moms are your business’s target demographic, it is absolutely essential that Facebook serves as a focal point in your marketing efforts. Why is that, you ask? Take a look at the following statistics from the recent “21st Century Mobile Mom Report,” […]
Social Studies Episode 2: PawSox Step Up to the Plate With Social Media
Small businesses have slim margins and limited budgets and it’s therefore imperative that they maximize the reach and effectiveness of their marketing and advertising efforts. The advent of social media marketing channels has afforded businesses the opportunity to expand those efforts with little or no incremental expense. As Tim Burke, Owner of In A Pickle […]
For What It’s Worth (FWIW)
For What It’s Worth is a recurring feature on my blog in which I give my thoughts on a variety of topics in quick-hit fashion. You can visit previous installments here and here. The Thank You Economy I recently read Gary Vaynerchuk’s book, The Thank You Economy. As I tweeted while reading it, “Perhaps @garyvee‘s […]
Social Studies Episode 1: In A Pickle? Not so much…
As I mentioned in Tuesday’s blog post, I will be featuring a new series, called Social Studies, on the blog in which I interview Managers and Owners from various businesses to examine their use of social media marketing. For further background on the derivation of Social Studies, I encourage you to read my previous post. […]
Back to School & Learning Social Skills
This past week I completed a Mini-MBA program at Rutgers University’s Center for Management Development, earning a certificate in Social Media Marketing. Despite having been a fairly good student as an undergraduate, I never fancied myself an academic so I had some initial reservations when I made the decision to return to the classroom. That […]
Meet the author
So, in case you hadn’t noticed by now, my name is Dave Cutler. With this being my first foray into blogging, I’ll ask that you bear with me as I find my voice and learn as I go. I welcome your feedback and advice. While this is my personal blog, my intention is for this […]