Most companies, brands and personalities are making a concerted effort to cultivate a community of advocates which they can call upon to spread their messages across a variety of social networks. Be they internal stakeholders (employees, investors), friends, fans or customers, engaging with and leveraging the support of these constituents online is an essential component of maximizing the amplification of one’s messages disseminated through social media channels. However, capturing the attention of all of these parties at once and alerting them of your latest updates can be a logistical nightmare. In addition, even some in the know would like to do their part in spreading the word, but aren’t necessarily social media savvy enough to do so. Enter GaggleAMP, a Boston-based company seeking to provide solutions to these problems.
I recently sat down for a chat with Glenn Gaudet, President & Founder of GaggleAMP, to learn a little bit more about the company’s history, who they are and what they do. The following video is a sampling of our conversation.
If you can’t see the video above, please click here to watch it.
You can read a review of GaggleAMP by prominent social media speaker, educator and consultant Jason Falls on his Social Media Explorer site here. The company was also featured in this Boston Business Journal piece in December.
To read and/or watch more from this series, please visit http://SitdownsWithStartups.com
Another interesting, informative discussion. I thought Glenn Gaudet made a great point about being able to essentially take a product out of the box and use it right away with minimal training required. That seems to be where we are headed in terms of technology.
Thanks, Jason. I appreciate the comment. Plug and play is definitely the way to go.